Apple becomes first company to cross $1 trillion in brand value, says Kantar's BrandZ report

INA-  sources

After Apple unveiled its line of AI applications and features under Apple Intelligence, the good news for the company’s investors kept on coming.

After surpassing Microsoft to regain its title as the most valuable company in terms of market capitalisation, Apple has now become the first brand to surpass $1 trillion in brand value, marking a 15 per cent increase from the previous year, according to Kantar’s BrandZ global ranking released on Wednesday.

This achievement underscores Apple’s continued dominance, as it remains the world’s most valuable brand for the third consecutive year, with a valuation of $1 trillion. Following Apple, Alphabet’s Google holds the second spot at $753 billion, and Microsoft ranks third at $713 billion.
This milestone comes shortly after Apple introduced new AI features aimed at boosting iPhone demand and countering a decline in sales driven by fluctuating consumer spending and increasing competition.

“Apple has consistently delivered products, services, and messaging that resonate deeply with consumers, creating a loyal following,” said Varun Mishra, an analyst at Counterpoint.

With a market capitalization of $3.25 trillion, Apple overtook Microsoft, which stands at $3.24 trillion, as the world’s largest company by market cap. Microsoft is ahead of NVIDIA, which has a market value of $3.06 trillion.

NVIDIA, known for its AI chips, has seen a remarkable surge in value, entering Kantar’s list of the top 10 most valuable brands for the first time.

The chipmaker’s brand value has nearly tripled, reaching over $200 billion, making it the sixth most valuable brand. This rise is fueled by the growing demand for AI and chips, as well as NVIDIA’s significant role in the AI revolution.

Dan Ives, an analyst at Wedbush Securities, noted, “NVIDIA, led by the Godfather of AI Jensen Huang, has become a household name as its GPU chips are the new gold and oil in the tech world.”

Oracle also made its debut in Kantar’s top 10, ranking ninth with a brand value increase of 58 per cent to $145 billion. This inclusion highlights Oracle’s growth in AI-powered cloud services.

Kantar’s research encompassed over 4.3 million consumer interviews across 532 categories and 21,000 brands in 54 markets, reflecting a comprehensive analysis of global brand value.