Tesla to lay off everyone working on Superchargers, new vehicles

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30-04-2024, 20:34

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INA - SOURCES

Tesla, the company's CEO Elon Musk emailed workers with news that he has dismissed a key pair of executives—one responsible for the Supercharger network and the other head of new vehicle development.

The electric car maker posted its quarterly results last week, and they paint a poor picture, with shrinking sales and plummeting profit margins. While Tesla once had a strong first-mover advantage and benefited from Musk's marketing savvy, the company has frequently ignored the many hard-learned lessons of the auto industry.

Customers not turned off by Musk's antics instead are losing interest with a product lineup of two EVs that are ancient in car years (the Models S and X) and two EVs that are merely old (the Models 3 and Y). The Models 3 and Y are also the only two vehicles that Tesla sells in volume.

Any other automaker would have a second-generation Model 3 ready to go either this year or next, but at Tesla, the product pipeline is empty.

And yet, Tesla is not just laying off Daniel Ho, director of vehicle programs and new product introduction, but also his entire team.