Black Friday online sales top $9 billion in new record

  • 26-11-2022, 22:38
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    Consumers spent a record $9.12 billion online shopping during Black Friday this year, according to Adobe, which tracks sales on retailers' websites.

    Overall online sales were up 2.3% year over year, and electronics were a major contributor, as online sales surged 221% over an average day in October, Adobe said. 

    Toys were another popular category for shoppers, up 285%, as was exercise equipment, up 218%.

    Many consumers embraced flexible payment plans on Black Friday as they continue to grapple with high prices and inflation. Buy Now Pay Later payments increased by 78% compared with the past week, beginning Nov. 19, and Buy Now Pay Later revenue is up 81% for the same period.

    Some of this year's hottest items included gaming consoles, drones, Apple MacBooks and toys like Fortnite, Roblox, Bluey, Funko Pop! and Disney Encanto, according to the report.

    Black Friday shoppers also broke a record for mobile orders, as 48% of online sales were made on smartphones, an increase from 44% last year.