Meta launches web version of flagging Threads app

INA - SOURCES

Meta has launched a web version of its “Twitter killer” social media platform Threads that can be used without an app, as it attempts to revive itself after a recent drop in usage.

Meta’s chief executive, Mark Zuckerberg, announced the release of the desktop version on Tuesday, with a photo of his younger self in his dorm room posted on Threads, captioned: “Actual footage of me building Threads for web. Rolling out over the next few days.”

Threads experienced an initial boom in sign-ups after it was first launched on 5 July, with 100 million new users registering within a week.
However, just three weeks later, the number of users who engaged with the site on a daily basis had dropped significantly. It had a peak of 49 million users shortly after its launch, but on 22 July that had fallen to 12 million active users, according to the internet traffic analysts Similarweb.

Zuckerburg launched Threads as a new space for real-time updates and to have public conversations, and the interface is similar to X – where users can engage, repost and like each other’s content.