Real Madrid had its believe the signing of Jude Bellingham; which cost the LaLiga club an initial €103 million ($137m) fee plus another 30% in variables; should be viewed as a bargain given his instant impact and long-term potential.
An eye-catching start to the season has seen the England international score 10 goals and provide three assists in just 10 appearances so far, including a brace in Saturday's 4-0 win over Osasuna at the Bernabeu.
Sources say that Madrid think the investment in Bellingham, 20, can already be considered a success, both on and off the pitch, and his price tag will "end up looking cheap" because he will "define an era" at the club.
The LaLiga giants originally identified Bellingham as a strategic signing believing he had the talent and age profile to be one of the team's leaders for a decade.