INA – Sources
Facebook wants to build a system that collects users’ personal data, such as education, homeownership and internet usage, in order to predict their socioeconomic status.
The patent was filed on July 27, 2016, but was just made public on Thursday.
The filing suggests an algorithm that may help improve Facebook’s targeting capabilities, so that it can serve up more relevant advertisements to users.
A decision tree starts by asking what the user’s age is and, from there, asks a question that would be seemingly relevant to that user’s age group.
In the filing, 20 to 30-year-olds are asked how many internet devices they own, while 30 to 40-year-olds are asked whether or not they own a house.
Other information that’s considered is a person’s travel history, what kinds of devices the user owns, how many internet connected devices they own and what their highest level of education is.